The Gallery of Wrongness – Page 15: “Magic Italy”

Criticizing the Italian Ministry of Tourism for its embarrassing, amateurish, ham-handed publicity efforts is a little like shooting fish in a barrel: there’s hardly any sport in it.

On the other hand, how can you resist? Especially if you take into account the hundreds (yes, hundreds) of millions of Euros the Ministry has spent on a money pit of a national tourism website (with ugly, shameful translations in a half-dozen languages) and on publicity campaigns like these.

Many times, an image is worth a thousand words. Here are two. Plus a video. (The leggy redhead in the lesbian-fantasy-porn high heels is the current Minister of Tourism, Michela Vittoria Brambilla; the guy in the video [below] is the former mayor of Rome and, at the time the video was made, Minister for Italian Heritage and Culture, Francesco Rutelli.

Four words in English. Two of them are wrong. (With thanks to Donna Meiss for spotting this first and for creating the graphic.)

Rutelli welcomes you!

(If you cannot see the video, download it here.)

“Italy: Perhaps you dreaming about.”

Now there’s a quotable quote. Michela! Let’s get that on a brochure!

One Response to The Gallery of Wrongness – Page 15: “Magic Italy”

  1. Dax says:

    This is so brilliant on so many levels… (although I have to respectfully disagree about the honorable Ms. Brambilla’s shoes)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 1,617 other followers