The Gallery of Wrongness – Page 8: Solar Farm (Parma, Italy)

Solar FarmReport card: C- Here’s my offer to the Parma, Italy-based Solar Farm company, providers of “turn-key photovoltaic in Italy”: If I promise not to install solar paneling, will you promise to stop translating into English?

I think it’s only fair. Because if you ask me, “Is it still worthy a solar farm in Italy?” I’m afraid the answer is going to have to be, “No, it were not.”

The Golden Rush!

The “Golden Rush” is pretty funny all by itself, but the “focues” and the “high energy-yeld” are just plain embarrassing. Even if you’re a bad translator (especially if you’re a bad translator), you should probably learn to use the spell check.

But it’s when we get to brief bios of Solar Farm’s principals, Marco Bonvini and Emilio Zechini, that their site qualifies for the Gallery of Wrongness. I’ll bet both of them are real smart guys, and there’s no question that Italy desperately needs alternative-energy resources.

Growing interest toward and collecting sponsor interest ... a full-time job.

But what if they think like they write? Or what if the care they put into their consulting services is equal to the amount of attention they paid to the English version of their website?

If I were someone interested in solar energy technology, and if I couldn’t read this site in the original Italian, considerations like those would certainly give me pause.

In the end, it’s the age-old question: What kind of business are you running if it isn’t worth the price of a decent translation?


2 Responses to The Gallery of Wrongness – Page 8: Solar Farm (Parma, Italy)

  1. marco says:

    You were right. We were lucky enough that investors reaching out for our services close an eye on our bad English. We have revised the web site. Would you mind checking on it again and possibly revise your bad (but correct) rating? Thanks a lot. Marco

    • maccheronicamente says:

      I’m afraid not.

      We reviewed your site on 26 May 2012 and immediately found many paragraphs just like this one …

      1. How is the feed-in-tariff scheme evolving? The current FIT program (IV° Conto Energia) is expected to stick up to the end of June 2012. The newly released FIT program (V° Conto Energia) – released by the Government in draft mode and yet to be approved – is planned to apply starting from July 1, 2012 or possibly later as soon as the total amount of the FIT program has reached the 6 Bill€ threshold. The FIT tariff for industrial plants btw 200 kW and 1 MW on roof top buildings – the benchmark for investment’s plants – is about 0,161 €/kWh for the first semester of the FIT scheme validity (likely to be effective sometime before the end of 2012). The tariff is set to decrease by roughly 9% per semester. The degression ends after five semester, which brings the end of the FIT program around 2015. Unlike the previous FIT program, the tariffs’ degression is not tied to the actual installed capacity in the previous semester.

      As a result, it remains clear that Solar Farm continues to use non-professional translators who are not native speakers of English. (Hint: there is no such word as “degression” in English.) That means, in turn, that Solar Farm qualifies quite fully for the Gallery of Wrongness.

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